by Tony Zeoli | Jun 14, 2010 | Updates
The National Museum of Hip-Hop
The crew at the National Museum of Hip Hop faced a dilemna with their web site. A web development company had donated design and development to the non-profit, but a key employee driving the project left the company and the site went unfinished. NMoH turned to DSW to complete the site. We found that the underlying code was based on tables and not standards compliant CSS. Not only could this affect page load times, but it would also take a toll on SEO, and it created issues with the layout of the blog, which was severely broken.
DSW took over development and recoded the WordPress theme from scratch, adding a background under the white text to make the site more readable. And, we fixed the blog, leaving it 100% better than we found it. We installed Wordtube, NextGen Gallery and Podcasting to prepare the site to receive media from is contributors. And, we connected the site to social media through plug-ins like TwitterTools, TweetMeme, Facebook Like, and ShareThis.
Today, the site is directly connected to the museum’s Facebook page and Twitter page. When publishing on the site, both Facebook and Twitter are updated with notifications of new blog posts. We also connected the site to Constant Contact to collect email addresses for the organizations newsletter.
We’re proud to be a part of the movement. DSW founder, Tony Zeoli, has volunteered as acting Director of Interactive on the project and consults to the museum on digital strategy, including social media and search engine optimization.
See HipHopMuseum.org here…
by Tony Zeoli | Jun 14, 2010 | Updates
LoveOfLearning.org website
DSW loves learning and loves kids. When Love Of Learning Montessori school in Long Island needed to redevelop their site navigation and information structure, DSW drew up a new plan to ensure the parent’s could access important information like directions, contact information, and even the daily lunch menu. We created new imagery to refresh the look and feel, without having to rebuilt from scratch. We also added plug-ins for video, photo galleries, analytics, SEO and more. The site is now infinitely more easy to navigate. Parents love it, kids love it, and we love it too!
See LoveofLearning.org here…
by Tony Zeoli | Jun 4, 2010 | Podcast
Client: Fiona Bloom
Music marketing and artist management agency, The Bloom Effect needed professional support for the organization’s WordPress-enabled, Bloom Blog. Digital Strategy Works provided WordPress training and CMS configuration, including plug-in installation and custom theme development to fix legacy issues, install Google Adsense scripts and perform SEO optimization.
The Bloom Effect Home Page
When the Bloom Blog was targeted by a hacker resulting in the site identified by Google as hosting malicious programs, Digital Strategy Works performed a WordPress security sweep, upgraded the system to the latest version and removed all unknown registered users. DSW installed recommended plug-ins to perform regular security scans, database backup operations and other important functions. DSW then directed The Bloom Effect on how to register the site with Google’s Webmaster Tools and request to remove the site from its blacklist.
Solutions: WordPress maintenance and security enhancements; search engine optimization; Google Adsense installation; advising/consulting and ongoing maintenance.
by Tony Zeoli | Jun 2, 2010 | Podcast
Client: Netmix.com, Inc.
Netmix Home Page 2010
Netmix Home Page 1998
In November 1995, DSW founder, Tony Zeoli, launched Netmix.com, launching the world’s first Urban/Electronic streaming music mix-show DJ culture web site.
In June 2000, Netmix.com was purchased for cash and stock in New York based, Polyverse, Inc., becoming one of only two DJ culture websites in the USA to be acquired pre-dotcom crash. In October 2000, Polyverse Inc., ceased operations and severed its relationship with Netmix.com. At it’s peak, Netmix.com reached ver 1 Million unique visitors from over 100 countries per year. DJs featured “in the mix” included the first ever online sets by Paul Oakenfold, Armand Van Helden, John Digweed, Eric Morillo, Frankie Bones, Terry Lee Brown Jr., Grooverider, Seb Fontaine, and Paul van Dyk.
by Tony Zeoli | Jun 2, 2010 | Podcast
Client: Cablevision Systems Corp./MetroTV
Supamix Home Page
As founder of Netmix.com, I collaborated Cablevision to build an all-Flash experience, Supamix, which housed licensed Netmix proprietary music programming.
