Music marketing and artist management agency, The Bloom Effect needed professional support for the organization’s WordPress-enabled, Bloom Blog. Digital Strategy Works provided WordPress training and CMS configuration, including plug-in installation and custom theme development to fix legacy issues, install Google Adsense scripts and perform SEO optimization.
When the Bloom Blog was targeted by a hacker resulting in the site identified by Google as hosting malicious programs, Digital Strategy Works performed a WordPress security sweep, upgraded the system to the latest version and removed all unknown registered users. DSW installed recommended plug-ins to perform regular security scans, database backup operations and other important functions. DSW then directed The Bloom Effect on how to register the site with Google’s Webmaster Tools and request to remove the site from its blacklist.
Solutions: WordPress maintenance and security enhancements; search engine optimization; Google Adsense installation; advising/consulting and ongoing maintenance.
In November 1995, DSW founder, Tony Zeoli, launched Netmix.com, launching the world’s first Urban/Electronic streaming music mix-show DJ culture web site.
In June 2000, Netmix.com was purchased for cash and stock in New York based, Polyverse, Inc., becoming one of only two DJ culture websites in the USA to be acquired pre-dotcom crash. In October 2000, Polyverse Inc., ceased operations and severed its relationship with Netmix.com. At it’s peak, Netmix.com reached ver 1 Million unique visitors from over 100 countries per year. DJs featured “in the mix” included the first ever online sets by Paul Oakenfold, Armand Van Helden, John Digweed, Eric Morillo, Frankie Bones, Terry Lee Brown Jr., Grooverider, Seb Fontaine, and Paul van Dyk.
As Senior Music Producer at MetroTV, DSW founder, Tony Zeoli, provided high level user experience and strategic content recommendations, as well as insights into the user experience of online music products in the development of Cablevision’s first-to-market VOD music channel.
Architect commerce widget for StarStyle viral marketing promotions. Included Google Analytics click-tracking code to ascertain popularity of products, plot merchandising and track clicks to commerce. Ability to embed in various social environments and web sites for maximum viral exposure.
DSW founder, Tony Zeoli, also worked with Michael and Terry Lippman of Lippman Entertainment to launch this widget from Matchbox Twenty.
Zeoli participated in negotiations with MTV Networks to place StarStyle widgets into MTV.com’s Buzzworthy blog. We launched Lupe Fiasco on Buzzworthy and saw over 2,000 clicks on the widget in a 24-hour window. It was the first and last promotion we would do with MTV before StarStyle ceased music operations in December, 2007.
As VP of Music Services for Entertainment Media Works destination web site, StarStyle.com, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail.
Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more.
The screen shots to follow contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous.