Category: Podcast

Client: Fiona Bloom

Music marketing and artist management agency, The Bloom Effect needed professional support for the organization’s WordPress-enabled, Bloom Blog. Digital Strategy Works provided WordPress training and CMS configuration, including plug-in installation and custom theme development to fix legacy issues, install Google Adsense scripts and perform SEO optimization.

The Bloom Effect Home Page
The Bloom Effect Home Page

When the Bloom Blog was targeted by a hacker resulting in the site identified by Google as hosting malicious programs, Digital Strategy Works performed a WordPress security sweep, upgraded the system to the latest version and removed all unknown registered users. DSW installed recommended plug-ins to perform regular security scans, database backup operations and other important functions. DSW then directed The Bloom Effect on how to register the site with Google’s Webmaster Tools and request to remove the site from its blacklist.

Solutions: WordPress maintenance and security enhancements; search engine optimization; Google Adsense installation; advising/consulting and ongoing maintenance.

Client:, Inc.

Netmix Home Page 2010
Netmix Home Page 2010
Netmix Home Page
Netmix Home Page 1998

In November 1995, DSW founder, Tony Zeoli, launched, launching the world’s first Urban/Electronic streaming music mix-show DJ culture web site.

In June 2000, was purchased for cash and stock in New York based, Polyverse, Inc., becoming one of only two DJ culture websites in the USA to be acquired pre-dotcom crash. In October 2000, Polyverse Inc., ceased operations and severed its relationship with At it’s peak, reached ver 1 Million unique visitors from over 100 countries per year. DJs featured “in the mix” included the first ever online sets by Paul Oakenfold, Armand Van Helden, John Digweed, Eric Morillo, Frankie Bones, Terry Lee Brown Jr., Grooverider, Seb Fontaine, and Paul van Dyk.

Client: Cablevision Systems Corp./MetroTV

Supamix Home Page

As founder of, I collaborated Cablevision to build an all-Flash experience, Supamix, which housed licensed Netmix proprietary music programming.

Client: Cablevision Systems Corp. / MetroTV

As Senior Music Producer at MetroTV, DSW founder, Tony Zeoli, provided high level user experience and strategic content recommendations, as well as insights into the user experience of online music products in the development of Cablevision’s first-to-market VOD music channel.

TVDJ Main Screen

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Client: Cablevision Systems Corp/MetroTV

Developed site maps, wire frames and spec documentation for this companion site to MetroTV’s daily music television program, The Daily Beat.

The Daily Beat Home Page
Daily Beat Home Page


Created marketing literature to support business development efforts with major and independent record labels.

Client: Entertainment Media Works/

Architect commerce widget for StarStyle viral marketing promotions. Included Google Analytics click-tracking code to ascertain popularity of products, plot merchandising and track clicks to commerce. Ability to embed in various social environments and web sites for maximum viral exposure.

DSW founder, Tony Zeoli, also worked with Michael and Terry Lippman of Lippman Entertainment to launch this widget from Matchbox Twenty.

Zeoli participated in negotiations with MTV Networks to place StarStyle widgets into’s Buzzworthy blog. We launched Lupe Fiasco on Buzzworthy and saw over 2,000 clicks on the widget in a 24-hour window. It was the first and last promotion we would do with MTV before StarStyle ceased music operations in December, 2007.

Client: Entertainment Media Works/

As VP of Music Services for Entertainment Media Works destination web site,, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail.

Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more.

The screen shots to follow contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous.
StarStyle Music Video: Fergie - All Products
StarStyle Music Video Player
StarStyle Music Video Player: Product Open

Client: Site Map Site Map Site Map Site Map Site Map Home Page Wire Frame Above Fold Home Page Wireframe Above Fold Home Page Wire Frame Below the Fold Home Page Wire Frame Below The Fold Web Site Home Page Home Page

Solutions: Information Architecture; User Experience Design. (2008)

Client: EpicRecords/DotBoxIdeas

Solutions: Information Architecture; User Experience Design.

Pepsi Universe (2008)

Client: Pepsi International / KTV Media

Managed site enhancement and content updates, adding to and improving the user experience for this global, Flash-based, Pepsi Football Web site.

Pepsi Football Home Page
Pepsi Football Home Page

Solutions: Product Management, Flash Development

Client: Zecurion, Zaah Technologies

Created site map and wireframes for Zecurion, a computer security company, which resulted in the successful launch of the companies corporate sales and e-commerce Web site.

Zecurion Wireframe
Zecurion wire frame: Home Page
Zecurion Final Home Page

Solutions: Information Architecture; User Experience Design