Grow Your Small Business With Strategy First!

WordPress websites and digital marketing for
creators, marketers, nonprofits, startups, and small businesses!


Get Started

or learn more

Our clients span industries from restaurants to real estate and healing arts to nonprofits.


Hand-crafting crisp, responsive WordPress websites and planning digital strategy for small businesses!

Located in Asheville, NC, Digital Strategy Works is a full-service web design and digital marketing company specializing in WordPress and WooCommerce for businesses of all sizes.

For over 13 years, we’ve worked with business owners to plan, design, and develop custom WordPress websites with integrated digital marketing, eCommerce, and social networking tools. Designing and building awesome WordPress websites is at the core of what we do, but that’s not all we do.

From search engine optimization, social media marketing, and landing pages to marketing automation, email newsletters, and pay-per-click advertising, we will craft a customized plan to reach your customers and grow your business. Schedule a 30-minute, no-obligation call so we can understand your needs and provide a roadmap for success!

Get Started Today!


WordPress stacked logo image

WordPress Web Design and Web Development

Our work starts with WordPress, the world’s most popular CMS. But it’s more than just WordPress as the backbone for your website. It’s the process of creative design thinking, usability, accessibility, and customized web development that converts your website customers into clients.

Learn more…

Creative Design

Our exceptional design team works with you throughout an iterative process to craft a unique, custom design aesthetic tailored to your brand. From color palettes and fonts to advanced layouts and patterns,  our intensive process translated through mood boards to mockups result in highly stylized experiences that deliver your million-dollar message.

What Our Clients Say About Us

What Our Clients Say About Us

Peter Pollay, Executive Chef, Posana
Peter Pollay, Executive Chef, Posana

We couldn’t be happier with the service and knowledge provided by DSW. We accomplished a beautiful overhaul of our entire site with the addition of a slick mobile responsive site. We’ve seen a vast improvement in our web traffic in general with major leaps in growth by mobile users. – Chef Peter Pollay, Posana Restaurant

Michael W. Twitty Photo by Bret Hartman
Michael W. Twitty

Tony is a thorough and thoughtful consultant.  He knows the ins and outs of social media presence and marketing and focuses on clear, measurable goals. He definitely takes personal care with his clients and helped me get my digital house in order. – Michael W. Twitty, Author of The Cooking Gene

67 Biltmore Avatar
67 Biltmore

I manage the website for 67 Biltmore, and since the day we opened, Tony Zeoli and Digital Strategy Works helped us get online with a new WordPress website and email through Google. The company has managed out hosting without incident since launch. DSW has played an integral role in teaching us how to optimize WordPress for search and social media. When we were struggling with search for our catering business, Tony optimized our onsite SEO using page speed optimization and other techniques, resulting in Page 1 placement for keywords specific to our catering business, resulting in new business and revenue. Tony is always on call when I need him and continues to help me understand Google and WordPress. I appreciate him always being available and helping with even the silliest questions. – Lori Davis, Content Manager, 67 Biltmore

Our Partners

WP Engine Member Agency Partner

Digital Strategy Works is proud to be a Member Agency Partner with the world’s leading WordPress managed hosting platform. For over 7-years, we have worked alongside WP Engine and their top-notch support staff to host our clients and our own WordPress-powered websites.

Speed, performance, security, backups, version control – you name it, WP Engine has made it easy to run our web design, development, and strategy agency without having to worry about downtime or support reps who don’t know WordPress. If you’re looking to migrate your website to WP Engine, do let us know and we’ll work with you to make the transition as smooth as possible.

Get your WP Engine account on your own today or let us know if you want help setting it up and managing it for you.

Contact Us


Clearly Better Days CBD Oil Ecommerce Homepage Screenshot

Clearly Better Days CBD Oil Ecommerce Site Enhancements

Clearly Better Days, a CBD oil company based in the New England area with CBD products for people and pets sold both in physical retail locations and online with WooCommerce (an e-commerce plugin for WordPress) are in a growth phase. The company needed to make immediate functional changes to their website for a variety of business and compliance reasons. Read more

Screenshot of crop of Top of New WordPress Home Page

Drupal to WordPress Migration for

Read about how Digital Strategy Works completed a complex Drupal to WordPress migration and built a new WordPress theme for Read more

Digital Strategy Works WP Engine Member Agency Partner

Digital Strategy Works is a WP Engine Agency Member Partner

We are super excited to announce our Agency Member Partner status with WP Engine, the leading provider of WordPress Manage Hosting solutions for startups, small business, and entrepreneurs. Digital Strategy Works partnered with WP Engine over 4-years ago to host all of our client websites. We couldn’t be happier WP… Read more

PMPress #5: Team Communication

In Episode 5, DSW founder, Tony Zeoli, talks about breakdowns in team communication and how to resolve them. Read more

PMPress Episode 4: Keep Inline Styles Out of the Post Editor

Here is why we need to keep inline style and HTML out of the post editor. It can cause problems when others attempt to edit a page and delete styles and html, which then have be be reset. Read more

PMPress Episode 3: What You Should Know About Page Builders

Digital Strategy Works founder, Tony Zeoli, discusses the issues with choosing page builders for your WordPress project. Read more