Author: Tony Zeoli

Tony Zeoli founded Digital Strategy Works to provide small and medium size businesses with end-to-end digital strategy consulting. With over 16+ year of experience working on digital media projects for start-ups, non-profits, institutions, and corporations, Zeoli brings a wealth of experience that cuts across the digital media spectrum.

Digital Strategy Works On The Move

Wow, it’s been so long since the last time we posted! Well, what can we say? We’ve just been insanely busy.

The good news is that DSW is on the move. We’ve just engaged a new client to develop a WordPress multisite instance with three child themes and custom post types, that will help the client’s partners showcase their properties.

We’re also finishing up a long engagement, Neighborbee, which will launch shortly. Neighborbee is a community platform built on WordPress/Buddypress that helps to build community where it starts – in your neighborhood.

Learn more about WordPress 3.0

Learn more about WordPress 3.0 though this video of Jane Wells, the community manager at Automattic, giving a presentation at WordCamp Denver 2010. Jane walks through new features of Wordpress, including the new default theme, "Twenty-Ten," and custom post types and custom post taxonomies. She also answers general questions about WordPress as an open-source project and what that means, and fields questions about plug-ins, caching, and what's next for WordPress.

For more videos, check WordPress.tv.

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Ning to BuddyPress Importer

When Ning.com announced they would be going to a premium model, this forced many Ning Network Owners to look for a low cost solution to run their blogs and social networks. BuddyPress, a fork of the popular Wordpress CMS, is becoming the defacto social networking software that people are turning to to migrate from Ning to BuddyPress. Digital Strategy Works is working with the both the Ning Exporter, provided by Ning to back-up all of your network content, as well as the Ning to BuddPress importer, developed by Boone Gorges, a Wordpress/BuddyPress developer in New York City. Read more about the issues related to these tools and how to overcome some of the limitations.

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Digital Strategy Works WordPress Westchester Presentations on Livestream

Tony Zeoli of Digital Strategy Works organized WordPress Westchester to bring WordPress training and support to those interested in the popular CMS to the north and East of New York City. Presentations are generally filmed live or filmed and then archived at http://www.livestream.com/wordpress. We can host your WordPress presentation on Livestream under the “livestream.com/wordpress” URL. Just shoot us an email at [email protected] or [email protected]

Wyclef Jean Commencement Ceremony

On Sunday, May 23rd, Western Connecticut State University (wcsu.edu) commemorated its new $97 million School of Music and Visual Arts with a commencement address by Grammy Award-winning recording artist and humanitarian, Wyclef Jean. WestConn, one of the four campuses operated by Connecticut State University, has carved a niche for itself by fostering its commitment for music and arts and was searching for a commencement speaker who had notable contributions in the field of arts and humanity. On behalf of the University, DSW secured Wyclef, who was selected to receive an honorary doctorate for his contributions in music and his humanitarian efforts benefiting Haiti through his Yelé Haiti foundation, an organization that is contributing to rebuilding Haiti after the devastating earthquake struck the country earlier this year.

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DSW launches HipHopMuseum.org

The crew at the National Museum of Hip Hop faced a dilemna with their web site. A web development company had donated design and development to the non-profit, but a key employee driving the project left the company and the site went unfinished. NMoH turned to DSW to complete the site. We found that the underlying code was based on tables and not standards compliant CSS. Not only could this affect page load times, but it would also take a toll on SEO, and it created issues with the layout of the blog, which was severely broken.

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DSW launches LoveOfLearning.org

DSW loves learning and loves kids. When Love Of Learning Montessori school in Long Island needed to redevelop their site navigation and information structure, DSW drew up a new plan to ensure the parent's could access important information like directions, contact information, and even the daily lunch menu. We created new imagery to refresh the look and feel, without having to rebuilt from scratch. We also added plug-ins for video, photo galleries, analytics, SEO and more. The site is now infinitely more easy to navigate. Parents love it, kids love it, and we love it too!

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TheBloomEffect.com

Client: Fiona Bloom

Music marketing and artist management agency, The Bloom Effect needed professional support for the organization’s WordPress-enabled, Bloom Blog. Digital Strategy Works provided WordPress training and CMS configuration, including plug-in installation and custom theme development to fix legacy issues, install Google Adsense scripts and perform SEO optimization.

The Bloom Effect Home Page
The Bloom Effect Home Page

When the Bloom Blog was targeted by a hacker resulting in the site identified by Google as hosting malicious programs, Digital Strategy Works performed a WordPress security sweep, upgraded the system to the latest version and removed all unknown registered users. DSW installed recommended plug-ins to perform regular security scans, database backup operations and other important functions. DSW then directed The Bloom Effect on how to register the site with Google’s Webmaster Tools and request to remove the site from its blacklist.

Solutions: WordPress maintenance and security enhancements; search engine optimization; Google Adsense installation; advising/consulting and ongoing maintenance.

Netmix.com

Client: Netmix.com, Inc.

Netmix Home Page 2010
Netmix Home Page 2010
Netmix Home Page
Netmix Home Page 1998

In November 1995, DSW founder, Tony Zeoli, launched Netmix.com, launching the world’s first Urban/Electronic streaming music mix-show DJ culture web site.

In June 2000, Netmix.com was purchased for cash and stock in New York based, Polyverse, Inc., becoming one of only two DJ culture websites in the USA to be acquired pre-dotcom crash. In October 2000, Polyverse Inc., ceased operations and severed its relationship with Netmix.com. At it’s peak, Netmix.com reached ver 1 Million unique visitors from over 100 countries per year. DJs featured “in the mix” included the first ever online sets by Paul Oakenfold, Armand Van Helden, John Digweed, Eric Morillo, Frankie Bones, Terry Lee Brown Jr., Grooverider, Seb Fontaine, and Paul van Dyk.