A Strategy-First Approach to Digital Success

Building a website is just the first step. Without a strategic marketing plan, businesses struggle to turn traffic into conversions. At Digital Strategy Works, we develop end-to-end digital solutions, ensuring that your website doesn’t just look great but works effectively as a revenue-generating tool. We guide you through:

✔ Digital Strategy & Planning – Understanding your business goals and crafting a roadmap for success.
✔ Website Development – Designing high-performance WordPress® sites optimized for engagement and growth.
✔ Paid & Organic Marketing – Executing campaigns across Google Ads, Facebook, LinkedIn, X, and more.
✔ SEO & Content Optimization – Ensuring your content is discoverable and ranks well in search engines.
✔ CRM & Automation – Implementing HubSpot® to streamline sales and customer relationships.
✔ Email & SMS Marketing – Connecting with your audience through targeted messaging campaigns.
✔ Hosting & Security – Keeping your WordPress® site fast, secure, and up-to-date with Kinsta hosting, Sucuri security, and Cloudflare CDN.

Why WordPress®? A 20-Year Commitment

At Digital Strategy Works, we are recognized experts in WordPress®. Our founder, Tony Zeoli, has been working exclusively with the platform since its inception. With experience spanning web development, digital marketing, eCommerce, and content publishing, we’ve built and managed hundreds of WordPress® sites for small businesses, nonprofits, and enterprises.

We chose WordPress® over platforms like Drupal and Joomla because of its open-source community, flexibility, and scalability. This long-term commitment has given us deep technical expertise to build high-converting, revenue-driven websites tailored to each client’s needs.

Comprehensive Web Development & Digital Marketing Solutions

We take a holistic and strategic approach to every project. From business requirements and information architecture to user experience (UX) design, SEO, and security, we ensure that every website is built for performance, usability, and long-term success. Our expertise includes:

✅ Custom WordPress® Web Design & Development – Aligning design with your brand identity and business objectives.
✅ eCommerce Solutions – Implementing WooCommerce® and affiliate marketing tools to help businesses sell products and services online.
✅ Streaming & Podcasting – Helping clients create, broadcast, and monetize live and on-demand video and audio content on platforms like YouTube, Vimeo, Twitch, and MixCloud.
✅ Customer Support Solutions – Setting up ZenDesk® and HubSpot® Service Hub for ticketing, live chat, and automated customer support.
✅ Time Tracking & Project Management – Implementing Asana, Trello, Basecamp, and HarvestApp to optimize productivity.
✅ Advertising Monetization – Helping clients generate ad revenue through Google AdWords®, banner ads, sponsorships, and in-stream audio and video ads.

A Creative & Process-Driven Philosophy

Our approach blends fast-paced digital innovation from New York and Boston with the tranquil, creative inspiration of Asheville, NC, and the thoughtful, process-driven efficiency learned from experiences in Cuenca, Ecuador. This unique perspective allows us to develop scalable, user-friendly digital solutions that balance creativity with functionality.

We don’t just launch websites—we equip businesses with the tools, strategies, and support to thrive in today’s digital landscape. From startup entrepreneurs to established brands, we bring over 25 years of expertise in web development, digital marketing, streaming media, and eCommerce to every project we undertake.

Work With Us

At Digital Strategy Works, we’re committed to delivering results, empowering businesses, and creating sustainable digital strategies. Whether you need a custom WordPress® website, a high-impact digital marketing plan, or expert guidance on customer engagement and revenue growth, we’re here to help.Let’s build something great together. 💡🚀

Tony Zeoli is a seasoned digital strategist, entrepreneur, and product manager with over two decades of experience in web development, digital marketing, and content strategy. As the founder of Digital Strategy Works, he has guided businesses, nonprofits, and media organizations in creating and optimizing their digital presence through innovative strategies, WordPress solutions, and data-driven decision-making.

Tony is also the driving force behind Radio Station PRO, a premium WordPress plugin that empowers broadcasters, podcasters, and online radio stations with robust scheduling and content management tools. His leadership in product development and user experience has made Radio Station PRO a go-to solution in the industry.

In addition, Tony is the founder of Netmix, which originally launched as a pioneering platform for electronic dance music and digital radio but today serves as the radio station directory companion website to Radio Station PRO. Netmix lists and promotes all stations actively using the Radio Station or Radio Station PRO plugins for WordPress, helping broadcasters enhance their visibility and connect with wider audiences.

Tony is also an active leader in the WordPress community, currently serving as the organizer of WordPress Asheville and having previously led WordCamp Westchester (NY) and WordCamp Chapel Hill (NC). He has presented at WordCamps in Asheville, Raleigh, Hampton Roads, and New York City on various WordPress-related topics and has conducted in-depth 2-hour SEO trainings, equipping businesses and individuals with the tools they need to enhance their search visibility and content strategy.

In the education sector, Tony was hired at UNC Chapel Hill to direct student-led web development and oversee the digital aspects of the Reese Felts Digital Newsroom at the UNC Chapel Hill Hussman School of Journalism. In this role, he mentored students in building a cutting-edge, mobile-responsive WordPress website and integrating digital storytelling technologies to enhance multimedia journalism.

Throughout his career, Tony has held leadership roles at Cablevision’s MetroTV, Entertainment Media Works’ StarStyle.com, and Market America’s Conquer Entertainment, where he served as VP of Product, building innovative digital platforms that bridged content, commerce, and technology. His work in these roles focused on enhancing user experiences, driving digital engagement, and developing scalable solutions in media, e-commerce, and entertainment.

Tony has also served on advisory boards for various startups and nonprofits, including the digital music playlist curation startup 8tracks.com and the Asheville-based nonprofit My Daddy Taught Me That, which supports underserved youth. Additionally, he was hired as a Web Experience Consultant for the first-ever museum dedicated to Hip Hop, The Universal Hip Hop Museum in the Bronx, NY, where he contributed to shaping the museum’s digital strategy and online presence.

With a career spanning media, technology, education, and community-driven initiatives, Tony remains passionate about leveraging digital platforms to drive engagement, storytelling, and business growth.