About Us

Based in the beautiful mountain-top creative community of Asheville, NC, Digital Strategy Works develops custom, mobile-responsive WordPress websites with integrated digital marketing and social media components that capture leads and drive revenue for small businesses in the region and beyond. We do more than just build WordPress websites – we create marketing and revenue opportunities for our clients through the planning and implementation of a sound digital strategy.

Many times, we’re in a rush to get our website off the ground, but we don’t know how to market the site, capture leads, and build a sales funnel. Digital Strategy Works helps to develop end-to-end solutions using digital marketing best practices in combination with best of breed WordPress solutions get your customers and clients to your website, so that they can learn about what you do and buy your product or service. We work with you from day one to launch day and beyond to consult on how to do this right the first time around.

Combining high energy work experiences in digital media for startups and companies in New York and Boston with a “tranquilo” approach observed in the laid-back culture of Cuenca, Ecuador, as well as an inspiration approach practiced in Asheville, NC, Digital Strategy Works employs a thoughtful, creative, and process-driven approach to your project.

Our expertise includes digital product innovation. That is defining, planning and executing a digital vision that connects web + mobile + social media for your startup or small business. In our discovery process, we listen and learn about your business in order to understand the need and help you solve problems.

We create business requirements documentation, information architecture documents (sitemaps and wireframes), taxonomy (categories, sub categories, custom post type categories and associated tags), and content (multimedia or text) for your project, so that your site is built from both a holistic and strategic approach.

Digital Strategy Works are recognized experts in the WordPress content management system. We’ve been crafting the design and develpment of WordPress websites with digital marketing and Ecommerce integrations for 10+ years, but have really been involved with WordPress exclusively since WordPress’ inception over 16-years ago. Our founder, Tony Zeoli, is a thought leader in the WordPress universe. He’s spoken at numerous WordCamps on topics ranging from SEO and Podcasting to Social Media and Project Management. He also launched https://wpsmall.biz to train small business owners on how to think about and develop their WordPress projects.

When we chose WordPress there were other platforms like Drupal and Joomla to build on. But we felt WordPress fit us like a glove. The open source philosophy, the large global community, and the product itself gave us good reason to bet the farm, so to speak, on investing ourselves in WordPress and translating that personal and professional expertise into working, successful websites for our clients.

Committing to one platform, WordPress, over 16-years, have given us the knowledge to build high traffic converting websites for our clients. We wouldn’t have it any other way. 

At our core, we love building elegant, mobile responsive and SEO-friendly WordPress themes. We also build great plugins that do cool stuff and we can ensure our client/partner websites are hosted properly with caching and rock solid security. Our hosting platform is backed by WP Engine, a top provider of professional level managed hosting services.

With over 25-years of overall experience in web development and multimedia production, we optimize WordPress sites for search and fluid content publishing – whether that be text or media with audio, video and complex interactivity.

Of course, Digital Strategy Works values diversity and work life balance. Read our diversity policy and work life balance policy.

Tony Zeoli – President

Tony founded Digital Strategy Works on the simple principle that digital strategy does work. His goal with every project is to connect short term goals with long term strategy to ensure sustainability and continuity for your project.

Tony is well respected as a pioneer in Internet streaming media, web and rich media application development.  In 1996, he founded the first genre specific music portal for streaming dance and electronic music globally (see Billboard Magazine, March 1, 1997).

Tony earned a Bachelor of Science in Digital Communications and Media degree (with honors) at New York University, cementing his knowledge of theoretical frameworks and tactical skills. He is a talented consultant with both a practical and historical range of experience in the field of digital media and web development. He has been outspoken on a range of digital media issues and has presented at various Internet music related events in the US and Europe.

Tony is committed to ensuring that his extensive digital experience will yield results for your brand or business.

Please feel free to view Tony Zeoli’s LinkedIn.com profile.