About Us

Lookout from Mount Pisgah,
Asheville NC

Based in the beautiful mountain top creative community of Asheville, NC, Digital Strategy Works develops custom mobile responsive WordPress websites for small business and large corporations. We do more than just build websites, we create marketing and revenue opportunities for our clients through the planning and implementation of sound digital strategy.

Combining high energy work experiences in digital media for startups and companies in New York and Boston with a “tranquilo” approach observed in the laid-back culture of Cuenca, Ecuador and inspiration approach practiced in Asheville, NC, Digital Strategy Works employees a thoughtful, creative and process driven approach to your projects.

Our expertise includes digital product development. That is defining, planning and executing a digital vision that connects web + mobile + social media for your startup, small business or large corporation. In our discovery process, we listen and learn your business, in order to understand the need. We then create business requirements documentation, information architecture documents (sitemaps and wireframes), taxonomy (categories, sub categories, custom post type categories and associated tags), and content (multimedia or text) for your project.

Digital Strategy Works are recognized experts in the WordPress content management system. We have over 10-years of experience developing WordPress websites.  For large e-commerce projects or mobile applications, we partner with the best Magento and iOS/Android application developers.

At our core, we love building elegant, mobile responsive and SEO-friendly WordPress themes. We also build great plugins that do cool stuff and we can ensure our client/partner websites are hosted properly with caching and rock solid security. Our hosting platform is backed by Linode, a top provider of professional level managed hosting services.

With over 20-years of experience in web development and multimedia production, we optimize WordPress sites for search and fluid content publishing – whether that be text or media with audio, video and complex interactivity.

Yes, we live and breathe WordPress! In fact, we love WordPress so much, we organize the WordPress Chapel Hill Meetup and participate in the Asheville WordPress Meetup.

Of course, Digital Strategy Works values diversity and work life balance. Read our diversity policy and work life balance policy.

Tony Zeoli – President

Tony founded Digital Strategy Works on the simple principle that digital strategy does work. His goal with every project is to connect short term goals with long term strategy to ensure sustainability and continuity for your project.

Tony is well respected as a pioneer in Internet streaming media, web and rich media application development.  In 1996, he founded the first genre specific music portal for streaming dance and electronic music globally (see Billboard Magazine, March 1, 1997).

Tony earned a Bachelor of Science in Digital Communications and Media degree (with honors) at New York University, cementing his knowledge of theoretical frameworks and tactical skills. He is a talented consultant with both a practical and historical range of experience in the field of digital media and web development. He has been outspoken on a range of digital media issues and has presented at various Internet music related events in the US and Europe.

Tony is committed to ensuring that his extensive digital experience will yield results for your brand or business.

Please feel free to view Tony Zeoli’s LinkedIn.com profile.