Clearly Better Days, a CBD oil company based in the New England area with CBD products for people and pets sold both in physical retail locations and online with WooCommerce (an e-commerce plugin for WordPress) are in a growth phase. The company needed to make immediate functional changes to their website for a variety of business and compliance reasons.
From website accessibility for customers with visual impairments to cookie acceptance and adherence to the framework of the General Data Protection Regulation that covers European citizens globally, Digital Strategy Works installed and configured plugins to ensure Clearly Better Days are compliant with both the American Disabilities Act and European Law, while also activating a new payment gateway servicer from Fortress Payments and NMI. Fortress Payments provides merchant services solutions to small businesses seeking to take payments online for CDB products.
WordPress Website Accessibility
Digital Strategy Works installed and configured User Way’s free accessibility widget, which helps website owners comply with Section 508 of the Department of Justice’s ADA (American with Disabilities Act) Standards for Accessible Design and addresses the need for the elderly or those with physical, visual, mobility, or situational impairments to be able to access and shop the Clearly Bettery Days website.
WooCommerce Retail Locations Finder
Clearly Better Days are both an online and brick-and-mortar retailer through a number of retail locations throughout the New England area. We added a Retail Locations page with a map view and a list view (not shown) of all retail locations that carry Clearly Better Days products. Customers can click on a location and view the store name and address on an embedded, mobile responsive Google Map.
WooCommerce Product & Batch Number Search
On the website’s Shop page, Customers can now use the search box with advanced functionality. The autocomplete function searches for the product as you type and it returns the product image, title, and allows you to add-to-cart directly in the search result. Customers who purchased products offline can search for COA’s by Batch Number, now located on the product sales page.
Customers who purchase CBD products at retail scan a QR code on the product’s label, which is hyperlinked to a corresponding WooCommerce Product Page complete with the COA download attachment.
WooCommerce Sidebar Filter by Category & Price
Sidebar displays product categories and the number of products in a category, as well as filter by price option.
We added a sidebar to filter products by search, category, and price. The customer can use any option to filter the Product grid in WooCommerce.
Data Privacy & GDPR Compliance for WordPress & WooCommerce
WooCommerce Age Check Verification
Many states require CBD products are sold to customers over the age of 18. We implemented an age check verification at checkout to verify the customer is over the age of 18.
WooCommerce Wholesale Pricing
Clearly Better Days wholesale customers with approved login access can view wholesale pricing and order from the same website as retail customers. We are working to make additional visual improvements and helping Clearly Better Days with an SEO and Digital Marketing strategy. But for now, we were so excited about this project, we wanted to share it with you!
If you or someone you know is setting up an online CBD oil Ecommerce business, please let them know how we helped Clearly Better Days ensure they were in compliance with regulations, implemented a new vendor for secure payment processing to take online orders in WooCommerce, and other improvements to grow their online business.
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