Author: Tony Zeoli

Tony Zeoli founded Digital Strategy Works to provide small and medium size businesses with end-to-end digital strategy consulting. With over 16+ year of experience working on digital media projects for start-ups, non-profits, institutions, and corporations, Zeoli brings a wealth of experience that cuts across the digital media spectrum.

Client: Cablevision Systems Corp. / MetroTV

As Senior Music Producer at MetroTV, DSW founder, Tony Zeoli, provided high level user experience and strategic content recommendations, as well as insights into the user experience of online music products in the development of Cablevision’s first-to-market VOD music channel.

TVDJ Main Screen

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Client: Cablevision Systems Corp/MetroTV

Developed site maps, wire frames and spec documentation for this companion site to MetroTV’s daily music television program, The Daily Beat.

The Daily Beat Home Page
Daily Beat Home Page


Created marketing literature to support business development efforts with major and independent record labels.

Client: Entertainment Media Works/

Architect commerce widget for StarStyle viral marketing promotions. Included Google Analytics click-tracking code to ascertain popularity of products, plot merchandising and track clicks to commerce. Ability to embed in various social environments and web sites for maximum viral exposure.

DSW founder, Tony Zeoli, also worked with Michael and Terry Lippman of Lippman Entertainment to launch this widget from Matchbox Twenty.

Zeoli participated in negotiations with MTV Networks to place StarStyle widgets into’s Buzzworthy blog. We launched Lupe Fiasco on Buzzworthy and saw over 2,000 clicks on the widget in a 24-hour window. It was the first and last promotion we would do with MTV before StarStyle ceased music operations in December, 2007.

Client: Entertainment Media Works/

As VP of Music Services for Entertainment Media Works destination web site,, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail.

Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more.

The screen shots to follow contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous.
StarStyle Music Video: Fergie - All Products
StarStyle Music Video Player
StarStyle Music Video Player: Product Open

Things seem amiss? We’re updating.

If things seem a little funky at the moment, we’re updating the blog and portfolio pages. Everything will be back to normal soon enough.

Client: Site Map Site Map Site Map Site Map Site Map Home Page Wire Frame Above Fold Home Page Wireframe Above Fold Home Page Wire Frame Below the Fold Home Page Wire Frame Below The Fold Web Site Home Page Home Page

Solutions: Information Architecture; User Experience Design. (2008)

Client: EpicRecords/DotBoxIdeas

Solutions: Information Architecture; User Experience Design.

Pepsi Universe (2008)

Client: Pepsi International / KTV Media

Managed site enhancement and content updates, adding to and improving the user experience for this global, Flash-based, Pepsi Football Web site.

Pepsi Football Home Page
Pepsi Football Home Page

Solutions: Product Management, Flash Development

Client: Zecurion, Zaah Technologies

Created site map and wireframes for Zecurion, a computer security company, which resulted in the successful launch of the companies corporate sales and e-commerce Web site.

Zecurion Wireframe
Zecurion wire frame: Home Page
Zecurion Final Home Page

Solutions: Information Architecture; User Experience Design

Client: Zaah Technologies

The Web site was born out of an inspiration by contemporary urban artist, Phetus, to create art pieces inspired by Barack Obama’s campaign for President of the United States, with the intent to auction the pieces and donate the proceeds to the campaign. Home Page Screen Shot
ArtWeCan Home Page

Working directly with the artist to define the requirements, the site was put on fast track, rapid-prototype and was created within days. I developed the wire frames laying out the site’s user interface, worked with our graphics team on the site’s theme and implemented the site’s content strategy. Because of the rapid development required, the associated PDF does not contain descriptive notes. Using an agile process, I managed development through email, IM and Basecamp.

Solutions: Product Development, Information Architecture, Creative Direction, Marketing.

Client: Phetus, Zaah Technologies

Online shop and art gallery developed for Long Island, NY based urban graffiti artist, Phetus, creator of the Concrete Immortalz comic book and toy characters.

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