by Tony Zeoli | Mar 22, 2010 | Updates
Dr. Tristin Wallace Home Page
Client: Dr. Tristen Wallace
Site: https://www.doctor-wallace.com
Synopsis: Dr. Tristin Wallace is a Vancover, BC based Naturopath and Applied Kinesiologist. After 8-months of fits and starts with a local web designer, Doctor Wallace contacted Digital Strategy Works for a solution that would get her online as quickly as possible, yet make sure her web site would be easy to navigate and look beautiful. Because time was of the essence and there were cost concerns, DSW recommended using the Health & Beauty theme from OrganicThemes.com. The theme comes configured with a marquee for either images or video; a panel for introductory text; the ability to swap out a logo; the ability to add thumbnail images as creative for to delineate the site’s main sections; and drop-down navigation. It was the perfect solution for Dr. Wallace, so that she could learn the ins and outs of WordPress, while dreaming up a custom theme in the future.
In less than 72-hours:
- we installed and configured WordPress on Dr. Wallace’s hosting account at Godaddy.
- the appropriate php.ini file to ensure WordPress would function well on the server.
- acquired Health & Beauty theme from OrganicThemes.com.
- configured the theme in the admin control panel.
- assisted Dr. Wallace in plotting out the navigation and adding content.
- assisted Dr. Wallace in setting up the “testimonials” category to publish her patient’s testimonials to the home page slider.
- performed a bit of light graphic design to create a custom logo and custom images for placement throughout the web site.
- created SEO opportunities throughout the site by setting the permalinks and installing All-In-One-SEO.
- searched for and installed various plug-ins for form building, Google maps, ShareThis, spam control, newsletter, Twitter & Facebook, hiding posts, and even online scheduling of appointments.
- trained Dr. Wallace in how to publish with WordPress, create keywords and be an SEO-jedi master!
- we registered her site with GetClicky to track stats and installed a Google XML site map generator, to get her up to speed with Google, Bing, and Yahoo!
We loved helping Dr. Wallace get her web site live in 72-hours! We can do the same for you. Please give us a call at 917.705.4700 or shoot us an email through our contact form.
by Tony Zeoli | Feb 11, 2010 | Events, Updates
20dot20 Mixer January 28th 2010 from Habitat Music on Vimeo.
On January, 28, Digital Strategy Works co-hosted 20dot20, a networking mixer for music creatives and web technology types at the Gibson Baldwin Entertainment Relations Showroom. Check out this video from 20dot20 and see why it’s quickly becoming an essential networking event. The next event is scheduled for February 25. Click here for more info or register now.
by Tony Zeoli | Feb 10, 2010 | Updates
Tony Zeoli hosts WordPress Westchester Meetup
On Thursday, January 28, 2010, Digital Strategy Works founder, Tony Zeoli, hosted the first WordPress Westchester Meetup group at the offices of the Journal News (1 Gannet Drive, White Plains, NY).
Tony’s presentation, Getting Started with WordPress, guided participants in the the difference between setting up a blog or web site on WordPress.com versus hosting by installing the WordPress software with a web host provider.
Tony covered the basics of install and how to set WordPress so that the home page resolves at “yourdomain.com, instead of “yourdomain.com/wordpress.” Just three simple steps and you’re done.
In your index.php file, (1) just change the path to blog-header.php from “/blog-header.php” to “/folder_name/blog-header.php; (2) Move the file from its current directory (usually “wordpress” if you didn’t change it when you installed WordPress) to the directory (folder), which is one level up (path: /directory_one_level_up/wordpress) from the “wordpress” folder; and (3) change the blog path in Admin/Settings/General tab from “https://www.mydomain.com/wordpress” to “https://www.mydomain.com.” Although this little trick is published on the WordPress Codex, many people don’t know to look for it there. When you download WordPress, this trick is not made obvious. Now that you know it, you can finally allow people to view your blog at “yourdomain.com” instead of “yourdomain.com/wordpress.”
Of course, you should try and do this when you first install WordPress, so that search engines pick up your site at “yourdomain.com,” and not “yourdomain.com/wordpress.” It’s a very simple step and one of the little secrets of WordPress.
The next WordPress Westchester Meetup tentatively scheduled for Tuesday, February 16th at 7:30 PM, again at the Journal News. Contact Tony Zeoli or Assistant Organizer, Jeffrey Marx, through the Meetup page for this event. Registering online will allow Tony and Jeffrey to keep you updated on date, time and location ongoing.
by Tony Zeoli | Jan 21, 2010 | Updates
Wordpress Westchester Meetup
Digital Strategy Works is pleased to announce the formation of the Westchester WordPress Meetup Group. As the popular blog software, WordPress, continues its migration to a full-fledged open source CMS solution, user groups have sprung up around the world to support bloggers, theme developers, and plugin developers who are need help or want to contribute in some way to the community supporting WordPress.
In fact, the community has grown so much over the past few years, individual user groups working with WordPress in major cities around the country are now forming larger, two-day conferences, aptly name WordCamp. The most recent WordCamp in New York City attracted over 700 attendees interested in learning about or contributing to WordPress.
While the WordPressNYC group has grown exponentially, we thought it was time to help our fellow WordPress fanatics in Westchester form a group of their own. Our first event will be held on Tuesday, January 26 from 6:30 pm to 9 pm at the offices of the Journal News at 1 Gannett Drive in White Plains, just off Rt. 287 and Westchester Avenue. (Directions)
For more information on the WordPress Westchester Meetup Group or to join, please register at Meetup.com.
by Tony Zeoli | Oct 28, 2009 | Blog
Thank you for visiting Digital Strategy Works, a brain child of Netmix Media founder and President, Tony Zeoli. For over 15-years, Tony has been working at the intersection of media & entertainment and the Internet, developing innovative products and solutions for companies, organizations and entrepreneurs building audiences around content and e-commerce.
Digital strategy is a critical component of any interactive product development. The core competencies in the product development process include: research and planning, requirements gathering, business analysis and feasibility, information architecture and user experience design, creative development and graphic design, and product and project management in the development process.
Our success is measured by defining and meeting out client’s product strategy goals and objectives. We also provide connections to start-up and venture capital, business planning and development, legal, marketing, public relations, search engine optimization, content management and merchant services partners that can provide the guidance and planning you may need to get your e-business off the ground.
For a free, one-hour consultation, contact us today!
