Here’s a case study for AMS Communications PR, written from the perspective of Digital Strategy Works for their portfolio:
Case Study: Refreshing the Digital Voice for AMS Communications PR
Industry: Boutique Public Relations Agency
Location: Bedford, Massachusetts
The Challenge: A Proven Agency Needing a Modern Digital Refresh
AMS Communications PR, a respected boutique Public Relations agency based in Bedford, MA, had a strong track record of success working with a diverse portfolio of consumer brands. While their expertise in crafting compelling narratives and securing media placements was undeniable, their existing website no longer reflected the modern, dynamic nature of their services. They needed a digital refresh – a clean, contemporary look and feel that would effectively showcase their capabilities and attract new clients in a competitive digital landscape.
Their key objectives for this project were:
- Modern Aesthetic: A refreshed website design that felt current, professional, and visually appealing.
- Service Promotion: A clear and concise platform to highlight their PR services and expertise to potential consumer brand clients.
- Foundational SEO: Basic on-page and site speed optimization to improve their discoverability online.
- Client Empowerment: Training on how to manage and update their WordPress website independently.
- Simplicity & Efficiency: A straightforward, easy-to-navigate site that served as an effective marketing tool without unnecessary complexity.
Our Solution: A Clean, Optimized, and Empowering Digital Platform
Digital Strategy Works partnered with AMS Communications PR to deliver a targeted website refresh that addressed their needs for a modern look, enhanced functionality, and client autonomy. Our approach focused on efficiency, clarity, and foundational performance.
1. Website Look & Feel Refresher: We undertook a complete aesthetic overhaul, designing a fresh, modern look and feel for the AMS Communications PR website. This involved updating the visual design, typography, and overall user interface to create a professional and engaging online presence that resonated with contemporary consumer brands. The new design presented their services and case studies in a clear, compelling manner.
2. Simple Website Development (WordPress): Utilizing the power and flexibility of WordPress, we built a streamlined and intuitive website. The emphasis was on creating a straightforward platform that allowed AMS Communications PR to effectively promote and market its services without being overly complex. The structure was designed for easy content updates and clear presentation of their expertise.
3. Basic On-Page & Site Speed Optimization (SEO): To ensure the refreshed site gained essential online visibility, we implemented fundamental SEO best practices:
- On-Page Optimization: We optimized key service pages and content with relevant keywords to help search engines understand the nature of their business and attract potential clients searching for PR services.
- Site Speed Optimization: We focused on improving website loading times. A faster site not only enhances the user experience but is also a crucial factor for better search engine rankings.
4. Comprehensive WordPress Training: A core component of our service was empowering the AMS Communications PR team. We provided comprehensive WordPress training, equipping them with the knowledge and skills to confidently:
- Add and edit content, including service descriptions, client showcases, and blog posts.
- Upload and manage imagery.
- Understand basic website navigation and structure. This training ensured they had full control over their new digital asset and could keep their content fresh and relevant without ongoing external support for day-to-day updates.
The Impact: A Sharpened Digital Image and Empowered Team
Our partnership with AMS Communications PR successfully transformed their online presence, providing them with a digital tool that truly reflects their modern approach to PR:
- Modern & Professional Image: The refreshed website instantly elevated their brand, creating a more contemporary and appealing first impression for prospective clients.
- Clear Service Promotion: The new site effectively showcases their expertise and services, making it easier for consumer brands to understand how AMS Communications PR can benefit them.
- Improved Online Discoverability: With basic SEO and site speed optimization, their website is better positioned to be found by relevant search queries, driving organic traffic.
- Empowered Team: The WordPress training provided the AMS Communications PR team with the confidence and ability to manage their own website content, fostering independence and efficiency.
- Effective Marketing Tool: The simple, well-designed site now serves as a powerful and self-managed marketing asset for the agency, supporting their client acquisition efforts.
Digital Strategy Works is proud to have provided AMS Communications PR with a digital platform that not only looks great but also empowers them to effectively market their valuable services to consumer brands.
