Case Study: Savoring Success – A Digital Transformation for 67 Biltmore Eatery & Catering
Industry: Restaurant & Full-Service Catering
Location: Downtown Asheville, North Carolina
Website: https://67biltmore.com
The Challenge: From Hidden Gem to Digital Leader
67 Biltmore Eatery & Catering was a beloved downtown Asheville establishment, known for its delicious daily specials and robust full-service catering business. However, their initial online presence, built with a budget-conscious approach, was severely hindering their growth. They were acutely aware of losing valuable traffic and business to competitors because their website was:
- Unoptimized for Search: Making them difficult to find for crucial local searches.
- Rudimentary Menu System: Lacking the dynamic presentation needed for daily specials and a comprehensive catering menu.
- No Online Ordering: A significant barrier in a fast-paced market where customers expect convenience.
- Losing SEO Ground: Particularly critical was the inability to rank for high-value keywords like “Asheville Catering,” costing them substantial catering leads.
They needed a digital overhaul that would not only reflect their culinary excellence but also proactively capture market share, especially for their thriving catering arm.
Our Solution: A Performance-Driven Digital Feast
Digital Strategy Works partnered with 67 Biltmore Eatery & Catering to deliver a comprehensive digital solution that revitalized their online presence, dramatically improved their search visibility, and streamlined their customer interactions.
1. Strategic Website Design & Development (WordPress with Divi): We meticulously designed and developed a visually appealing and highly functional website using WordPress and Elegant Themes’ powerful Divi page builder. This allowed us to create a flexible, engaging layout that showcased both their daily eatery offerings and their extensive catering services. The design captured the inviting atmosphere of their establishment while providing clear calls to action.
2. Dynamic Eatery Menu & Catering Request System: We implemented a dynamic system for their Eatery page that automatically displays the current date’s daily specials, ensuring customers always see the most up-to-date offerings. For their critical catering business, we developed a sophisticated online catering request questionnaire. This custom form allows potential catering customers to easily submit detailed inquiries, streamlining the sales process and providing the 67 Biltmore team with all necessary information upfront.
3. Advanced SEO for Dominant Local Search Performance: Understanding the critical need to outrank competitors for high-value local keywords, we executed an aggressive SEO strategy, leveraging All in One SEO Pack PRO for meticulous on-page management:
- On-Page SEO: We optimized all key pages, particularly focusing on their catering services, with strategic keywords like “Asheville Catering” and its variations. This included optimizing titles, meta descriptions, headings, and content.
- Technical SEO: We performed a deep dive into technical SEO, ensuring optimal site structure, mobile-friendliness, and crawlability.
- Content Strategy: We advised on and enhanced their blog strategy, creating compelling, keyword-rich content that established 67 Biltmore as an authority in the Asheville culinary and catering scene.
These concerted efforts led to incredible results: 67 Biltmore Eatery & Catering achieved a coveted Top 3 “Local Pack” listing on Google for “catering Asheville,” along with high Page 1 search results for numerous related keywords. This significantly increased their organic traffic and catering inquiries.
4. Concentrated Page Speed Optimization: Recognizing that site speed is paramount for both user experience and SEO ranking, we undertook a concentrated page speed optimization effort. This included:
- Image Compression: Reducing file sizes without compromising visual quality.
- Lazy Loading: Ensuring images and videos only load when they enter the user’s viewport.
- Identifying Critical CSS: Optimizing the loading order of stylesheets.
- Async and Defer JavaScript: Improving rendering speed by managing script execution. These actions dramatically improved the website’s loading times, directly contributing to their SEO success and providing a seamless experience for visitors.
5. Ongoing WordPress Theme & Plugin Management: To ensure the website’s long-term performance, security, and stability, Digital Strategy Works provides ongoing updates and maintenance for their WordPress theme (Divi) and all plugins. This proactive management keeps the site secure, fast, and compatible with the latest web standards, allowing 67 Biltmore to focus on their bustling business
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The Impact: A Full House and a Flourishing Catering Business
Our partnership transformed 67 Biltmore Eatery & Catering’s digital presence from a limitation to a powerful growth engine:
- Dominant Local Search Presence: Achieving top Google rankings for “Asheville Catering” and related terms has led to a significant increase in qualified catering leads and new eatery customers.
- Streamlined Catering Inquiries: The online catering request system has made it incredibly easy for customers to inquire about services, improving efficiency and conversion rates.
- Enhanced Customer Experience: A fast, dynamic, and visually appealing website with up-to-date daily specials provides a superior online experience.
- Increased Traffic & Revenue: The combination of strong SEO and a user-friendly site has translated directly into more visitors, more inquiries, and ultimately, more business for both the eatery and catering divisions.
- Robust & Reliable Platform: With ongoing maintenance and performance optimization, 67 Biltmore can rely on their website as a consistent and high-performing asset.
Digital Strategy Works is proud to have helped 67 Biltmore Eatery & Catering achieve digital prominence, ensuring their culinary delights are easily discovered and their catering services thrive in the competitive Asheville market.
