by Tony Zeoli | Jun 14, 2010 | Updates
The National Museum of Hip-Hop
The crew at the National Museum of Hip Hop faced a dilemna with their web site. A web development company had donated design and development to the non-profit, but a key employee driving the project left the company and the site went unfinished. NMoH turned to DSW to complete the site. We found that the underlying code was based on tables and not standards compliant CSS. Not only could this affect page load times, but it would also take a toll on SEO, and it created issues with the layout of the blog, which was severely broken.
DSW took over development and recoded the WordPress theme from scratch, adding a background under the white text to make the site more readable. And, we fixed the blog, leaving it 100% better than we found it. We installed Wordtube, NextGen Gallery and Podcasting to prepare the site to receive media from is contributors. And, we connected the site to social media through plug-ins like TwitterTools, TweetMeme, Facebook Like, and ShareThis.
Today, the site is directly connected to the museum’s Facebook page and Twitter page. When publishing on the site, both Facebook and Twitter are updated with notifications of new blog posts. We also connected the site to Constant Contact to collect email addresses for the organizations newsletter.
We’re proud to be a part of the movement. DSW founder, Tony Zeoli, has volunteered as acting Director of Interactive on the project and consults to the museum on digital strategy, including social media and search engine optimization.
See HipHopMuseum.org here…
by Tony Zeoli | Mar 22, 2010 | Updates
Dr. Tristin Wallace Home Page
Client: Dr. Tristen Wallace
Site: https://www.doctor-wallace.com
Synopsis: Dr. Tristin Wallace is a Vancover, BC based Naturopath and Applied Kinesiologist. After 8-months of fits and starts with a local web designer, Doctor Wallace contacted Digital Strategy Works for a solution that would get her online as quickly as possible, yet make sure her web site would be easy to navigate and look beautiful. Because time was of the essence and there were cost concerns, DSW recommended using the Health & Beauty theme from OrganicThemes.com. The theme comes configured with a marquee for either images or video; a panel for introductory text; the ability to swap out a logo; the ability to add thumbnail images as creative for to delineate the site’s main sections; and drop-down navigation. It was the perfect solution for Dr. Wallace, so that she could learn the ins and outs of WordPress, while dreaming up a custom theme in the future.
In less than 72-hours:
- we installed and configured WordPress on Dr. Wallace’s hosting account at Godaddy.
- the appropriate php.ini file to ensure WordPress would function well on the server.
- acquired Health & Beauty theme from OrganicThemes.com.
- configured the theme in the admin control panel.
- assisted Dr. Wallace in plotting out the navigation and adding content.
- assisted Dr. Wallace in setting up the “testimonials” category to publish her patient’s testimonials to the home page slider.
- performed a bit of light graphic design to create a custom logo and custom images for placement throughout the web site.
- created SEO opportunities throughout the site by setting the permalinks and installing All-In-One-SEO.
- searched for and installed various plug-ins for form building, Google maps, ShareThis, spam control, newsletter, Twitter & Facebook, hiding posts, and even online scheduling of appointments.
- trained Dr. Wallace in how to publish with WordPress, create keywords and be an SEO-jedi master!
- we registered her site with GetClicky to track stats and installed a Google XML site map generator, to get her up to speed with Google, Bing, and Yahoo!
We loved helping Dr. Wallace get her web site live in 72-hours! We can do the same for you. Please give us a call at 917.705.4700 or shoot us an email through our contact form.
