Client: Entertainment Media Works/StarStyle.com
As VP of Music Services for Entertainment Media Works destination web site, StarStyle.com, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail.
Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more.
The screen shots to follow contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous.
Tony Zeoli founded Digital Strategy Works to provide small and medium size businesses with end-to-end digital strategy consulting. With over 16+ year of experience working on digital media projects for start-ups, non-profits, institutions, and corporations, Zeoli brings a wealth of experience that cuts across the digital media spectrum.