As Senior Music Producer at MetroTV, DSW founder, Tony Zeoli, provided high level user experience and strategic content recommendations, as well as insights into the user experience of online music products in the development of Cablevision’s first-to-market VOD music channel.
The ArtWeCan.com Web site was born out of an inspiration by contemporary urban artist, Phetus, to create art pieces inspired by Barack Obama’s campaign for President of the United States, with the intent to auction the pieces and donate the proceeds to the campaign.
Working directly with the artist to define the requirements, the site was put on fast track, rapid-prototype and was created within days. I developed the wire frames laying out the site’s user interface, worked with our graphics team on the site’s theme and implemented the site’s content strategy. Because of the rapid development required, the associated PDF does not contain descriptive notes. Using an agile process, I managed development through email, IM and Basecamp.
Solutions: Product Development, Information Architecture, Creative Direction, Marketing.
Led creation of marketing literature for Digibug, an online photo services Web site and custom photo printing application. Managed creative direction and worked with marketing to define and describe Digibug’s product offering. The company’s Business Development department implemented the brochure-ware in their sales communications.
Leading redevelopment of Digibug.com web site. Providing Information Architecture, User Experience strategy and creative direction to improve b2b communications with clients, vendors and enhance administration back-end (not shown).