In the heart of downtown Asheville sits one of the best restaurants in North Carolina, Posana Restaurant. Run by Executive Chef Peter Pollay and his wife, the gifted amateur photographer, Martha Pollay, Posana is truly one of the jewels of Asheville. Featuring a rustic interior with an industrial twist that hints of things you might find in a modern loft, the menu is 100% gluten-free save for a few local brews that they keep cold, just in case. In 2014, Posana embarked on a plan to rebrand as a full-service restaurant, minimizing their café origins. Digital Strategy Works was selected to redesign and develop the restaurant’s website. The 11-month project included two separate design rounds – the first to ensure the restaurant had a new site for New Year’s Day 2015 and the second to improve upon lessons learned in the first. The result is a stellar website that reflects the restaurant’s personality and brand. The site is fully mobile responsive and features one click to call for mobile devices, as well as an Open Table integration, a focus on the restaurant’s local partners, and a blog to feature upcoming events and specials. In addition to web design, we worked on SEO resulting in a page 2 listing for the restaurant in Google. We also helped launch the restaurant’s Google My Business page, and fixed an issue where MapQuest was sending customers clear across town!