Even Keel Podiatry is a small family podiatry practice in Brookline, MA with big ambitions. Dr. Frank J. Santopietro has treated patients with foot issues for over 40-years. With a recently patented orthotic system called Even Keel, the Santopietro family began expansion plans to transition from small family practice into the Boston area’s most recognizable orthotics brands. Working with the Santopietro family and Anne Marie Seldon from AMS Communications, a Bedford, MA-based publicity firm, Digital Strategy Works planned, architected, designed and developed a comprehensive online website using responsive design principles for mobile viewing with patient portal integration. We also employed Google and Bing XML sitemaps and All In One SEO for search engine optimization. And, we set up Even Keel’s Mailchimp integration to launch a monthly newsletter.