Los Angeles
Web Design, SEO, and Digital Marketing
Our Clients | Nuestros Clientes
Grow Your Startup or Small Business with Strategy First!
Digital Strategy Works is a full-service web design and digital marketing company specializing in WordPress and WooCommerce for businesses of all sizes.
For over 12 years, we’ve worked with business owners to plan, design, and develop custom WordPress websites with integrated digital marketing, eCommerce, and social networking tools. Designing and building awesome WordPress websites is at the core of what we do, but that’s not all we do.
From search engine optimization, social media marketing, and landing pages to marketing automation, email newsletters, and pay-per-click advertising, we will craft a customized plan to reach your customers and grow your business. Schedule a 30-minute, no-obligation call so we can understand your needs and provide a roadmap for success!
¡Haga crecer su empresa nueva o pequeña empresa con la estrategia primero!
Digital Strategy Works es una empresa de diseño web y marketing digital de servicio completo que se especializa en WordPress y WooCommerce para empresas de todos los tamaños.
Durante más de 12 años, hemos trabajado con propietarios de negocios para planificar, diseñar y desarrollar sitios web personalizados de WordPress con herramientas integradas de marketing digital, comercio electrónico y redes sociales. Diseñar y construir increíbles sitios web de WordPress es el núcleo de lo que hacemos, pero eso no es todo lo que hacemos.
Desde optimización de motores de búsqueda, marketing en redes sociales y páginas de destino hasta automatización de marketing, boletines por correo electrónico y publicidad de pago por clic, elaboraremos un plan personalizado para llegar a sus clientes y hacer crecer su negocio. ¡Programe una llamada de 30 minutos sin compromiso para que podamos entender sus necesidades y proporcionarle una hoja de ruta para el éxito!
Our Process
With over 13 years of experience, designing, building, and maintaining our client’s WordPress and WooCommerce websites, we have developed a step-by-step web design and web development process to create an elegant and transformative website experience that is fast, search engine optimized, and mobile responsive to convert new site visitors into customers while giving current customers easily accessible information then need to continue the relationship with your business.
Step 1: Project Management and Strategy Meetings
We schedule initial strategy meetings with you to better understand your business and your goals so that we can deliver the right solution for the project, whether it be a full-scope website, landing pages, or single-page applications. We work with you to understand your marketing strategy and ad spending so we can develop a solution that meets your objectives. We will also manage your project from concept to completion to ensure the quality of the work We provide a timeline for the completion of the work, as well as daily/weekly updates ongoing. Your project manager will communicate with you by text, email, video conference with screen sharing, or other team communication tools.
Step 2: Mood Boards
Some web designers will just send you what they think your website should look like, without ever including you in the process. In our experience, including our customers in the design process is imperative. We start off with a series of mood boards that include design elements, fonts, and images. We ask you to send examples of design in your everyday world that you like or your brand guidelines and then we return to you various examples to allow you to pick what feels right for the project.
Step 3: Style Guide
Now that we have the design elements in place from our work together on the mood boards, we build out a style guide that creates the rules for how we will use fonts, font sizes, images, borders, backgrounds, patterns, and other design elements for your new or redeveloped website. This style guide persists long after your website is done and you can use it to direct others in the creation of additional marketing materials like an email newsletter or a mobile application,
Step 4: Information Architecture
Web design and development is not only about how your site looks, but how your website’s content is strategically laid out for today’s mobile responsive world, because what your customer’s experience on the desktop or laptop is going to be markedly different than what your customer sees on their mobile device. When building a house, contractors create blueprints or a technical diagram of how your house will be laid out, so that the builder can see what is planned for the whole house and each room. In web design, we create a set of “wireframes” for the main pages of your websites to show you how your new or redeveloped website will flow before we get to design and development. This process helps you understand the flow of information and what your customers will experience.
Step 5: Mockups
Now that we have all of the design elements from the mood boards, style guide, and wireframes, we produce full-page mockups with sample content, so you can see how your website will look to your customer. This step is where you will be presented with what your site will look like to your customers. At this point, we can make any changes requested before the site is actually built.
Step 6: Development
Once we receive approval, we can now start building your website on WordPress, integrate online ordering with WooCommerce, or work with 3rd party tools like reservation systems, event calendars/ticketing, or any other special use cases that arise.
Step 7: SEO and Page Speed Optimization
As we build out your site in development, we start implementing search engine optimization techniques to ensure your site is search-optimized and discoverable by Google, Bing, and other common search engines. We work with you to plan out an SEO strategy based on the keyword and content for your site’s pages that will best position you for the best search engine results. We can work with you on extended search engine optimization campaigns for E-commerce so that your products are well-positioned against your competitors and appear correctly in search results. We do not offer link-building at this time but can refer you to partners who can assist.
Website Partner
Now that we’ve completed your new or redeveloped websites project, we stay with you to make sure your website is updated, maintained, and secure. If your organization lacks the resources to publish content, we will assist on a content publishing schedule.
Hosting and Maintenance
For our clients, we host and maintain your website with our partner, WP Engine, the leading provider of WordPress hosting solutions. We will monitor and maintain your website on a monthly or quarterly basis depending on its size and complexity. WordPress and its associated partners provide frequent updates to theme builders and plugins that power many of the complex applications that run your website. An experienced webmaster on our team will make sure your site is always updated, maintained, and running smoothly. If you have an image-heavy website and are constantly uploading media, we help defray storage costs by offloading your website’s media storage capability to Amazon’s S3 storage option, which is far more cost-efficient.
Security
In today’s complex global environment, hackers are always looking for websites to infiltrate to not just steal information but to use your website to launch attacks on others, insert spam comments into your system, or even simply disrupt your business by defacing your website or by holding your website hostage in exchange for a ransom to reaccess it. We work with the leading provider of WordPress Security, Sucuri, to “harden” your website and make it harder to infiltrate. We also work with Cloudflare, a provider of network-level security, to limit bots from hitting your website or causing unnecessary spikes in traffic, which can increase your hosting costs.