• Web Strategy
• Social Media Strategy
• Mobile Strategy

• Needs Assessment
• Information Architecture
• Creative Design
• Web Development
• Usability Testing

• Digital Marketing
• Content Development
• Search Engine Optimization

• Video Production & Editing
• Audio Production & Editing
• Streaming Media Production

• Business Development
• Talent Management
• Music Programming
• Web Training

Digital Strategy

Web Strategy

Social Media Strategy,

Mobile Strategy

User Experience & Design

Needs Assessment

Information Architecture

Creative Design

Web Development

Usability Testing

Marketing & Promotion

Digital Marketing

Content Development

Search Engine Optimization

Media Production

Video Production & Editing

Audio Production & Editing

Streaming Media Production

Media Consulting

Business Development

Talent Management

Music Programming

Web Training

Digital Strategy Works(DSW) provides professional web design and rich media application development services in greater New York City, Northern New Jersey, and Westchester and Fairfield counties. We also work nationally with clients in Hawaii, Alaska, Washington, and North Carolina. And, we work internationally with clients in Scotland, United Kingdom and other exotic locales.

DSW can measurably improve your Google, Yahoo! and Bing search engine rankings, resulting in an increase in traffic and conversions through our SEO (Search Engine Optimization), social media and online marketing programs. Our reputation management service will help your brand or business discover what customers are sharing about your service or site online.

DSW can also develop rich media applications in JQuery, HTML5 and CSS3, as well as Adobe Flash or Flex. We're connecting our clients to social media through application development for Facebook, iPhone, Android or Blackberry platforms.

DSW are Wordpress experts. We provide Wordpress training for individuals and groups. We can also support and/host your Wordpress enabled blog or web site through one of our many qualified Wordpress hosting partners. Contact Digital Strategy Works for more information on Wordpress training, hosting and support.

Client: Anne Hubben, Creative Career Coach

Doctor-Wallace.com

Client: Dr. Tristin Wallace, ND

HipHopMuseum.org

Client: National Museum of Hip-Hop

MelibeeGlobal.com

Client: Melibee Global

TheBloomEffect

Client: Fiona Bloom

WhatsWear.com 2.0 (2009)

Client: Zaah Technologies, WhatsWear Media

BibleExperience.com 2.0 (2009)

Client: Zaah Technologies, Zondervan

JesusStoryBookBible.com (2009)

Client: Zaah Technologies, Zondervan

TheMeIWantToBe.com (2009)

Client: Zaah Technologies, Zondervan

TheStory.com (2009)

Client: Zaah Technologies, Zondervan

AxiomTheBook.com (2009)

Client: Zaah Technologies, Zondervan

Project: Digibug Redesign (2009)

Client: Online Photo Products, Inc

Digibug Marketing (2009)

Client: Online Photo Products, Inc.

[caption id="attachment_308" align="alignnone" width="200" caption="Organizations & Teams: Side A"][/caption]	[caption id="attachment_307" align="alignnone" width="200" caption="Organizations & Teams: Side B"][/caption]
[caption id="attachment_312" align="alignnone" width="200" caption="Web Developer: Side A"][/caption]	[caption id="attachment_311" align="alignnone" width="200" caption="Web Developer: Side B"][/caption]
[caption id="attachment_310" align="alignnone" width="200" caption="Photographer: Side A"][/caption]	[caption id="attachment_309" align="alignnone" width="200" caption="Photographer: Side B"][/caption]

PhetusExclusives.com (2009)

Client: Phetus, Zaah Technologies

ArtWeCan.com.com (2008)

Client: Zaah Technologies

Zecurion.com (2008/09)

Client: Zecurion, Zaah Technologies

Celebrations.com (2008)

Client: Celebrations.com/DotBoxIdeas

ThisGirl.com (2008)

Client: EpicRecords/DotBoxIdeas

Pepsi Universe (2008)

Client: Pepsi International / KTV Media

StarStyle.com Music Video Player with Contextual Commerce Engine (2005-2007)

Client: Entertainment Media Works/StarStyle.com

StarStyle.com Fashion Widgets (2007)

Client: Entertainment Media Works/StarStyle.com

EMW/StarStyle.com Marketing Brochure (EMW/StarStyle.com 2007)

TheDailyBeat.com (2001)

Client: Cablevision Systems Corp/MetroTV

TVDJ (MetroTV, 2001)

Client: Cablevision Systems Corp. / MetroTV

Project: Green Room (2001)

Client: Cablevision Systems Corp./MetroTV

Supamix (MetroTV, 1998-2000)

Client: Cablevision Systems Corp./MetroTV

AP Hosted News Video Player

Associated Press

APSAP Web Logs

Client: Associated Press

Netmix

Client: Netmix.com, Inc.

Wordpress Development

Wordpress Training

Get Started With Wordrpress

Wordpress Support

A question was raised about why you should migrate to Worpress if you already have a working website. The answer is you shouldn't if Wordpress doesn't work for you. Everyone has different needs. But, the built-in power of Wordpress will help you maintain and update a web site, without having to constantly call a developer to update a page or change an image. Wordpress works in a similar fashion to social media sites we visit all the time. It's an application you log into, add your photos, images and text, and then publish. Wordpress, and other content management systems like it, give you greater control as a web publisher. As we

While a few members are successful bloggers, using Wordpress to build both clients and an audience, others were only interested in how using Wordpress would enhance their current online presence. They'd seen other Wordpress sites, most of which look like standard two-column or three column blogs (see Example 1). To the designers in the room, the visual aesthetic with large photos and clean lines is much more important than what seems like a long, never-ending stream of text. Where image is everything, these type of sites are fine to visit, but not to represent their business.

Drupal Development

Drupal Training

Get Started With Drupal

Drupal Support

Click this incredibly obvious Pay Now button to make your payment. Thanks!

• we installed and configured Wordpress on Dr. Wallace's hosting account at Godaddy.
• the appropriate php.ini file to ensure Wordpress would function well on the server.
• acquired Health & Beauty theme from OrganicThemes.com.
• configured the theme in the admin control panel.
• assisted Dr. Wallace in plotting out the navigation and adding content.
• assisted Dr. Wallace in setting up the "testimonials" category to publish her patient's testimonials to the home page slider.
• performed a bit of light graphic design to create a custom logo and custom images for placement throughout the web site.
• created SEO opportunities throughout the site by setting the permalinks and installing All-In-One-SEO.
• searched for and installed various plug-ins for form building, Google maps, ShareThis, spam control, newsletter, Twitter & Facebook, hiding posts, and even online scheduling of appointments.
• trained Dr. Wallace in how to publish with Wordpress, create keywords and be an SEO-jedi master!
• we registered her site with GetClicky to track stats and installed a Google XML site map generator, to get her up to speed with Google, Bing, and Yahoo!

HipHopMuseum.org

Client: National Museum of Hip-Hop

TheBloomEffect

Client: Fiona Bloom

ThisGirl.com (2008)

Client: EpicRecords/DotBoxIdeas

Pepsi Universe (2008)

Client: Pepsi International / KTV Media

A Ning to Buddypress migration is not that easy, but it's not that hard either. The issues you will face will mainly have to do with your host provider and whether they offer php version 5 and how much RAM they allocate to php to run the php scripts necessary to make Wordpress, BuddyPress, and the Ning to BuddyPress importer work properly in tandem. Boone Gorges, the Lead Developer at CUNY Academic Commons, has developed a sophisticated Wordpress to BuddyPress importer, available for download from his blog.

To extract your content from Ning, you'll need the Ning Network Archiver. Ning created a tool to help network owners download all their content from, including users, blogs, forums, and discussions.  It will also download your music and videos as well. The Ning Network Archiver runs on the Adobe Flex and Air platforms, so you'll be prompted to install Adobe Air before you install the exporter tool. It needs Adobe Air to run on your desktop.

The Ning Network Archiver exports your text content in JSON format. JSON is a "lightweight data interchange format" based on Javascript. In addition to backing up your text content along with all posts and comments, the exporter will set up and link to directories for all your photo, video, and audio content as well. This presents a bit of a problem if your host does not provide you with enough php memory to run the Ning to BuddyPress importer tool, but we'll get to that later.

Next, you'll need to set up an account with a web hosting company. There are thousands of web hosting companies out there, so who do you choose. Many people who have set up Ning networks did so because they are NOT system administrators--the folks deploy web sites on servers and manager their health and well being. How do you choose?

You'll probably want to find a Wordpress friendly host. That's not easy, because you can't just Google "Wordpress Friendly Host" and come up with a list true Wordpress friendly providers. People in the Wordpress community know who to use. We generally depend of MediaTemple, Bluehost, Dreamhost, and LaughingSquid. Wordpress actually recommends these four partners on their web site. Digital Strategy Works generally uses and recommends MediaTemple. We like to keep everything with one provider, but we don't begrudge you for checking out the other three we've listed here. They are all fine hosts and you should be able to do what you need to do with all four.

Next, you'll want to install Wordpress. Some of these hosts most likely offer a "one-click" install from the control panel provided once you set up your account. If you know how to FTP files to the server and are familiar with setting up a mySql database, you can manually set up Wordpress yourself in under 5-minutes. We do it every day, so we can attest that it is really that fast.

Now for the PHP stuff....

MediaTemple is currently running php 5 on their hosting packages. Wordpress runs on php 5 and has announced that it will no longer support php 4 in Q1 2011. While MediaTemple has switched to php 5, services like 1and1, HostGator, or other providers may still be running php 4. We know this to be true for 1and1 Internet, but we're not sure about many of the others. 1and1 has announced they will switch to php 5 end of Q3 2010. In the meantime, there is a way for you to force 1and1 to upgrade your server to use php 5.

How do you know if you're running php 4 or php 5? Easy. You can add a file to your root folder. Let's call this file "info.php" Use a text editor or a WYSIWYG HTML editor like BBEdit (Mac) or CoffeeCup (PC) to add this text to the file:

<?php
phpinfo();
?>

Upload the file to your web server root, so the path to the file looks like this: "http://www.foo.com/info.php." Visit the link and it will return a page that will tell you what version of php you are running, how much memory is allocated to php and other information. The page shown here is a partial view of the full page that is returned.

When you install Wordpress, you should see a file call .htaccess in your Wordpress root folder. You can turn on php 5 on 1and1 Internet by inserting the following two lines to your .htaccess file.

AddType x-mapp-php5 .php
AddHandler x-mapp-php5 .php

Check your info.php page again to make sure that your server is now running php 5.

Worpress 3.1 (current version) will not run on php 4, so you must have php 5 enabled to install. Once you get Wordpress up and running, you'll want to then download and install BuddyPress. What is BuddyPress? It's a "plug-in" that extends the Wordpress content management system by adding social networking features, much like how Ning currently works. It adds a social-media "layer" to Wordpress. BuddyPress is not a full-on installation of Wordpress itself. It's an enhancement that works in tandem with Wordpress.

After you get BuddyPress installed and activated from the Plug-Ins panel in your Wordpress admin (don't forget to activate!). you'll notice your Wordpress admin has a new "BuddyPress" panel near the top of the page in the left sidebar menu. You'll want to click on and run the "Forum Setup" link to install BBPress, which is another Wordpress plug-in that adds a discussion board to your Wordpress installation. If you were running Wordpress 3.1 without BBPress, you would have to install BBPress separately and then use it's associated plug-in to connect BBPress to Wordpress, so that it can hook into your Wordpress user tables.

On some hosts, you'll find that you will get a FATAL ERROR message. It says that the server tried to allocate a set amount of RAM to php, but the server needs more RAM to run the script. This is a common issue when it comes to running processor intensive scripts that complete complex functions. Most host providers allocate 30 MB to 100 MB of RAM on the server to run php scripts. I know that 1and1 allocates only 30MB while MediaTemple allows for 100MB. 1and1's package may be cheaper than MediaTemple, but with MediaTemple, you get the flexibility to scale to 100MB out of the gate. Spending the extra $10 a month at MediaTemple is well worth the hassle.

It's not advertised, but you can force 1and1's settings to increase the php memory limit in two ways. The first way is by adding a line of code to your wp-config.php file, which sits in your root Wordrpress directory after install. This is the same file as your mysql settings, so you're going to be familiar with it, because you will have already accessed it in your 5-minute install.

Use the following code to assign more Memory to Wordpress:

Increase PHP Memory to 64MB

define('WP_MEMORY_LIMIT', '64M');

Increase PHP Memory to 96MB

define('WP_MEMORY_LIMIT', '96M');

You can increase the settings to 128 or even 256, but 96M should be good enough to do what you want to do.

If you are still having issues with RAM, it could be both a php memory limit issue as well as the server timing out when trying to run scripts. A web server may need more than the maximum execution time to run a script. To circumvent the host's memory settings, you may create a text file with the ".ini" extension and call it "php.ini".

Add this text to you file:

;;;;;;;;;;;;;;;;;;;
 ; Resource Limits ;
 ;;;;;;;;;;;;;;;;;;;

max_execution_time = 60     ; Maximum execution time of each script,  in seconds
max_input_time = 60	; Maximum amount of time each script may spend  parsing request data
memory_limit = 256M      ; Maximum amount of memory a script may consume

As you can see, this sets the max execution time for php scripts to 60 seconds, which is more than enough time to run a function.

Drop this file in your root directory of your host account, and it should override your shared memory limit settings. We've read that under some circumstances, you should also add this file to any folder where you need to run a php script. An example would be "wp-admin."

Now that you've taken these steps, you should be able to run the Ning to BuddyPress Importer. You should turn off all other plug-ins before running the tool, except for "BuddyPress," of course. Once you run the application, follow the instructions. The plug-in will at first attempt to bring all of your users in from the associated JSON file. The execution time may max out after importing a few hundred users. Follow the page instructions to simply refresh the page, and you'll see that it will start dropping in the next set of users. You'll be able to tell because each user is numbered. If it times out at, for example, 150 users, then just refresh the page and it will start bringing in 151 through the end of the next set.

Once the user tables complete, the system will show you all users that have been added. You may see an error related to each user that is calling for an avatar associated with that user. If there is no avatar available, while the user is still created in BuddyPress, the system will assign the user a temporary avatar.

The next step is blog content. Once you have completed the user tables, the system will start importing posts and comments. The system will import these, but also may show an error for a piece of content that might be missing. We noticed this and ignored it for now. The plug-in does not tell you exactly where to find what it's not pulling in, so you're on your own to figure it out. It's not a big deal though, because if it didn't exist in Ning, then it shouldn't matter. Someone may come here and post something different about this process, and we welcome those comments and insight.

The final step is to bring in the Discussion boards with all their comments and associated media. Truth be told, this is where we are stuck right now. Despite changing all the memory settings and playing with the configuration, the Ning to BuddyPress importer is telling us it needs more memory to complete the function. We're going to try to turn off plug-ins in other Wordpress installations on the same host account and see if that works, but at the time of this post, we're not sure. We noticed our client's Discussion content is over 14MB, and this could be the reason we're running out of memory. Will post an update once we figure it out. We would think that if we didn't have such a large Discussion folder, we would be able to import without a problem. However, that's not the case, so it's back to the testing ground.

We hope this quick tutorial based on our findings helps you. Remember, the Ning to BuddyPress importer is a tool that Boone Gorges created in his spare time. It's pretty awesome, but could still be a bit tricky. Once people migrate off of Ning and onto BuddyPress, the tool will be rendered moot. But, for now, it's a necessity for sure.

Learn more about WordPress 3.0 though this video of Jane Wells, the community manager at Automattic, giving a presentation at WordCamp Denver 2010. Jane walks through new features of Wordpress, including the new default theme, "Twenty-Ten," and custom post types and custom post taxonomies. She also answers general questions about WordPress as an open-source project and what that means, and fields questions about plug-ins, caching, and what's next for WordPress.

For more videos, check WordPress.tv.