The crew at the National Museum of Hip Hop faced a dilemna with their web site. A web development company had donated design and development to the non-profit, but a key employee driving the project left the company and the site went unfinished. NMoH turned to DSW to complete the site. We found that the underlying code was based on tables and not standards compliant CSS. Not only could this affect page load times, but it would also take a toll on SEO, and it created issues with the layout of the blog, which was severely broken.
DSW took over development and recoded the WordPress theme from scratch, adding a background under the white text to make the site more readable. And, we fixed the blog, leaving it 100% better than we found it. We installed Wordtube, NextGen Gallery and Podcasting to prepare the site to receive media from is contributors. And, we connected the site to social media through plug-ins like TwitterTools, TweetMeme, Facebook Like, and ShareThis.
Today, the site is directly connected to the museum’s Facebook page and Twitter page. When publishing on the site, both Facebook and Twitter are updated with notifications of new blog posts. We also connected the site to Constant Contact to collect email addresses for the organizations newsletter.
We’re proud to be a part of the movement. DSW founder, Tony Zeoli, has volunteered as acting Director of Interactive on the project and consults to the museum on digital strategy, including social media and search engine optimization.