StarStyle.com

Client: Entertainment Media Works/StarStyle.com

Architect commerce widget for StarStyle viral marketing promotions. Included Google Analytics click-tracking code to ascertain popularity of products, plot merchandising and track clicks to commerce. Ability to embed in various social environments and web sites for maximum viral exposure.

DSW founder, Tony Zeoli, also worked with Michael and Terry Lippman of Lippman Entertainment to launch this widget from Matchbox Twenty.

Zeoli participated in negotiations with MTV Networks to place StarStyle widgets into MTV.com’s Buzzworthy blog. We launched Lupe Fiasco on Buzzworthy and saw over 2,000 clicks on the widget in a 24-hour window. It was the first and last promotion we would do with MTV before StarStyle ceased music operations in December, 2007.

StarStyle.com

Client: Entertainment Media Works/StarStyle.com

As VP of Music Services for Entertainment Media Works destination web site, StarStyle.com, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail.

Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more.

The screen shots to follow contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous.

StarStyle.com
StarStyle Music Video: Fergie - All Products
StarStyle Music Video Player
StarStyle Music Video Player: Product Open

Celebrations.com

Client: Celebrations.com/DotBoxIdeas

Celebrations.com Site Map
Celebrations.com Site Map
Celebrations.com Site Map

Celebrations.com Site Map
Celebrations.com Site Map
Celebrations.com Home Page Wire Frame Above Fold
Celebrations.com Home Page Wireframe Above Fold
Celebrations.com Home Page Wire Frame Below the Fold
Celebrations.com Home Page Wire Frame Below The Fold

Celebrations.com Web Site Home Page
Celebrations.com Home Page

Solutions: Information Architecture; User Experience Design.

ThisGirl.com (2008)

Client: EpicRecords/DotBoxIdeas

Solutions: Information Architecture; User Experience Design.

Pepsi Universe (2008)

Client: Pepsi International / KTV Media

Managed site enhancement and content updates, adding to and improving the user experience for this global, Flash-based, Pepsi Football Web site.

Pepsi Football Home Page
Pepsi Football Home Page

Solutions: Product Management, Flash Development
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Zecurion.com

Client: Zecurion, Zaah Technologies

Created site map and wireframes for Zecurion, a computer security company, which resulted in the successful launch of the companies corporate sales and e-commerce Web site.

Zecurion Wireframe
Zecurion wire frame: Home Page
Zecurion.com
Zecurion Final Home Page

Solutions: Information Architecture; User Experience Design

ArtWeCan.com.com

Client: Zaah Technologies

The ArtWeCan.com Web site was born out of an inspiration by contemporary urban artist, Phetus, to create art pieces inspired by Barack Obama’s campaign for President of the United States, with the intent to auction the pieces and donate the proceeds to the campaign.

ArtWeCan.com Home Page Screen Shot
ArtWeCan Home Page

Working directly with the artist to define the requirements, the site was put on fast track, rapid-prototype and was created within days. I developed the wire frames laying out the site’s user interface, worked with our graphics team on the site’s theme and implemented the site’s content strategy. Because of the rapid development required, the associated PDF does not contain descriptive notes. Using an agile process, I managed development through email, IM and Basecamp.

Solutions: Product Development, Information Architecture, Creative Direction, Marketing.

DigibugMarketing.com

Client: Online Photo Products, Inc.

Led creation of marketing literature for Digibug, an online photo services Web site and custom photo printing application. Managed creative direction and worked with marketing to define and describe Digibug’s product offering. The company’s Business Development department implemented the brochure-ware in their sales communications.

Digibug Marketing
Organizations & Teams: Side A

Digibug Marketing
Organizations & Teams: Side B

Digibug Marketing
Web Developer: Side A

Web Developer: Side B

Digibug Marketing
Photographer: Side A

Digibug Marketing
Photographer: Side B

Solutions: Product Marketing, Creative Direction

digibugmarketing.com

Client: Online Photo Products, Inc.

Led creation of marketing literature for Digibug, an online photo services Web site and custom photo printing application. Managed creative direction and worked with marketing to define and describe Digibug’s product offering. The company’s Business Development department implemented the brochure-ware in their sales communications.

Digibug Marketing
Organizations & Teams: Side A

Digibug Marketing
Organizations & Teams: Side B

Digibug Marketing
Web Developer: Side A

Web Developer: Side B

Digibug Marketing
Photographer: Side A

Digibug Marketing
Photographer: Side B

Solutions: Product Marketing, Creative Direction

Digibug.com

Client: Online Photo Products, Inc

Leading redevelopment of Digibug.com web site. Providing Information Architecture, User Experience strategy and creative direction to improve b2b communications with clients, vendors and enhance administration back-end (not shown).

Digibug Home Page
Digibug Redesign Comp